Our Team

Liz McCarthy

Chief Marketing Officer

Liz is CMO for Role Models, leading the strategic marketing direction and integrated activation.

 Full profile below

About Liz McCarthy

Liz has over 20 years experience working in Advertising and Marketing. She has worked on some of the world’s leading brands such as Nike, Coca-Cola and P&G. She has founded, scaled and sold two businesses including her own advertising agency where she was awarded The Sunday Times 35 under 35. She was European Head of Marketing for TIGI, part of Unilever, and most recently has been working with start-ups and scale-ups to accelerate growth.

Mother to Aggy, age five, she has a passion for children’s health and wellbeing. She believes that through Role Models we have an opportunity to change the next generation, empowering confidence and igniting their creativity.

Liz has two Role Models; the brilliant Scott Gallaway “It seems impossible, until it isn’t” and the ever fabulous Coco Chanel “To be irreplaceable one must always be different”.