Story & values

About us

Inspiring a generation of children to become the very best version of themselves.

We run courses that give children the key skills needed to succeed in the 21st century.

About us

Our story

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Role Models was founded in 2014 based on the belief that character education is vital to the wellbeing and potential of every child.

What drives us

In the past, our society and many schools have focused almost entirely on academic attainment and rankings, largely ignoring life skills. A growing body of research shows that life skills can radically improve a child’s happiness, academic success and overall achievement in life.  Our experience, and the wealth of positive feedback we have received, shows this to be true. You can read testimonials from some of the parents whose children have attended our courses across our website and on our homepage.

We are proud of how much Role Models has grown and achieved in the last six years: we now deliver inspirational Life Skills courses across the globe and Creative Childcare across London. We are lucky enough to have a team of exceptionally talented staff, Role Models and partner schools which are expanding day by day. If you think we can help you, we would love to hear from you and work together to bring Life Skills to your family, your school or your business.

About us

Our mission

We want to inspire a generation of children to become the very best they can be through their relationships, their wellbeing and their sense of purpose

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The future

The world is changing rapidly and children need support to prepare for the changes and challenges they will face in their daily lives. They need the tools to help them develop the confidence and resilience to build a future for themselves. Communication, critical thinking, creativity and the ability to lead are skills that are not handed to children at birth. They are like muscles that need to grow and develop throughout their lives. The earlier they start to develop these skills and understand how important they are, the more chance they have to lead an extraordinary life full of passion and purpose. Life skills cannot be developed at school alone and our courses offer a solution to that challenge.

Our goal is to teach a million children how to communicate well, collaborate effectively, think critically, solve problems creatively and lead brilliantly, so that they can shape their future and those around them.

Our team members

Hugo Shephard

Founder and Managing Director

Hugo is the Founder and Managing Director of Role Models. With a degree in Psychology and a background in consultancy, Hugo is at the helm of the Role Models growth and success.

Louise Treherne

Head of Character Education

Louise is our Head of Character Education and uses her experience as a deputy head teacher and a qualified coach to create the content for our Life Skills Courses.

Sophie Lake

Head of Strategic Development

With a background in Hedge Funds, Sophie is driving the growth of the business both in the UK and Internationally.

Alexandra Ridgway

Operations and Finance Executive

Alexandra joined the Role Models team in May 2019, as Operations and Finance Executive. She is known as ‘the organised one’ so operations and logistics is her cup of tea!


Business Development Consultant

Francesca is a valuable part of our Business Development team. Francesca is the founder of a bilingual primary school in London and sits on the board of two other schools.

Lewis Griffiths

Business Development Manager

Lewis loves to chat which makes him the perfect candidate for our sales team. With an eye for Chinese culture, he is heading up our business in Southeast Asia.

Kate Aasa

Head of Marketing

Kate is our Head of Marketing here at Role Models. She has a background working with some of the leading brands in the fashion industry and the sustainability sector.

Laja Schutzer-Weissmann

Head of Operations and Finance - Laja is currently on Maternity Leave

Before joining Role Models, Laja worked for a digital agency in Berlin for 6 years in business development and operations positions.

Emily Birks

Client Services and Creative Childcare Manager

Emily joined the Role Models team in August 2018, acting as Client Service Manager. Emily heads up our Creative Childcare team and heads up Role Models recruitment.

Michael Peake

Full-stack developer

Michael joined the Role Models Team in January 2020 and is a fantastic addition. He makes sure your booking process runs as seamlessly as physically possible!

Robert Hicks

Board Chairman

Robert has spent the previous 16 years as part of the founding team and as both Operations and then Managing Director of Explore Learning

Guy Burnell

Advisory Board

Guy has over 20 years experience working in the UK and Europe as founder, MD, COO, investor and consultant.

Tom Brooks

Advisory Board

Tom is a serial entrepreneur, angel investor and mentor.

Robin Dyer

Advisory Board

Robin, the Second Master at Wellington College, has a huge amount of experience both in the classroom and on the sports field.

Jane Lunnon

Advisory Board

Jane has a wealth of experience within education and a passion for developing soft skills in children.

News & blog

What's happening at Role Models

31 May 20

5 ways to improve your kids’ eating habits

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