About us

Role Models is an impact driven education provider. We focus on life skills that promote social & emotional wellbeing and dynamic thinking, helping young people to thrive in life.

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What we do

We complement traditional academic education by delivering courses that develop young peoples’ skills in leadership, confidence, resilience, creative problem solving, collaboration and growth mindset. These skills really impact the everyday lives of the young people we work with…

“It’s given her the opportunity to really think about what makes her different, why that’s ok and what she should feel proud and confident about. She is learning that she can control her mind. Hugely powerful and important for mental health.”

Why we do it

We started Role Models because we know that academic success alone is not enough to build tomorrow’s leaders. We believe the life skills we help children to develop are essential for them to be independent, happy and to grow into well-rounded adults. Every person needs these skills to thrive.

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Who we work with

Our course content is ambitious, fun and engaging. It is developed by a team with many years of education, coaching and psychology expertise. We work with families and schools to ensure each young person is able to be the best version of themselves through delivering a range of courses for 5-15 year old children, both offline and online. Our courses combine active learning with serious fun.

Our Role Models

Our highly experienced team of Role Models are passionate about both education and social & emotional wellbeing. They’re energetic, engaging, and curious. They’re adept at combining educational rigour with fun, to create active learning environments that children love.

The young people we work with are excited to challenge themselves and learn new skills. They relish the chance to put those skills into practice, through interactive games, challenges and activities on our courses, and in their day to day lives.

Our mission

We come to work every day to positively impact and inspire a generation of young people around the world to be the best version of themselves.

Our vision

In the future, we will be the global leader in developing life skills, with the goal of transforming the lives of at least a million young people. Now, more than ever, the world needs people with the empathy, resilience and confidence to thrive.

Our team members

Hugo Shephard

Founder and Managing Director

Hugo is the Founder and Managing Director of Role Models. With a degree in Psychology and a background in consultancy, Hugo is at the helm of the Role Models growth and success.

Louise Treherne

Head of Character Education

Louise is our Head of Character Education and uses her experience as a deputy head teacher and a qualified coach to create the content for our Life Skills Courses.

Sophie Lake

Head of Strategic Development

With a background in Hedge Funds, Sophie is driving the growth of the business both in the UK and Internationally.

Alexandra Ridgway

Operations and Finance Executive

Alexandra joined the Role Models team in May 2019, as Operations and Finance Executive. She is known as ‘the organised one’ so operations and logistics is her cup of tea!


Business Development Consultant

Francesca is a valuable part of our Business Development team. Francesca is the founder of a bilingual primary school in London and sits on the board of two other schools.

Lewis Griffiths

Business Development Manager

Lewis loves to chat which makes him the perfect candidate for our sales team. With an eye for Chinese culture, he is heading up our business in Southeast Asia.

Kate Aasa

Head of Marketing

Kate is our Head of Marketing here at Role Models. She has a background working with some of the leading brands in the fashion industry and the sustainability sector.

Laja Schutzer-Weissmann

Head of Operations and Finance - Laja is currently on Maternity Leave

Before joining Role Models, Laja worked for a digital agency in Berlin for 6 years in business development and operations positions.

Emily Birks

Client Services and Creative Childcare Manager

Emily joined the Role Models team in August 2018, acting as Client Service Manager. Emily heads up our Creative Childcare team and heads up Role Models recruitment.

Michael Peake

Full-stack developer

Michael joined the Role Models Team in January 2020 and is a fantastic addition. He makes sure your booking process runs as seamlessly as physically possible!

Robert Hicks

Board Chairman

Robert has spent the previous 16 years as part of the founding team and as both Operations and then Managing Director of Explore Learning

Guy Burnell

Advisory Board

Guy has over 20 years experience working in the UK and Europe as founder, MD, COO, investor and consultant.

Tom Brooks

Advisory Board

Tom is a serial entrepreneur, angel investor and mentor.

Robin Dyer

Advisory Board

Robin, the Second Master at Wellington College, has a huge amount of experience both in the classroom and on the sports field.

Jane Lunnon

Advisory Board

Jane has a wealth of experience within education and a passion for developing soft skills in children.

What's happening at Role Models

30 Jun 20

Developing passion & purpose in your child

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